As a small business owner, marketing director, or even a social media influencer, managing your social media platforms is not your only obligation. In fact, attempting to balance all of your duties and stay in touch on social media can be downright hectic. Luckily, there are tools and tricks to save a headache for everyday marketing professionals. Here are just five tips to help you automate your social media platforms:
Do a Little Research
Before you jump right in and start automating your social media marketing strategy, do your research. Who is your target audience? Which platforms do they like best? What kind of content does your target audience want to see? Create or curate exciting content for later posting and incorporate those elements into your marketing plan.
Outline a Plan
Once you have decided where you want to post content, what kind of content you want to post, and who you are posting it for, it is time to decide when you want to post. Create a content schedule to follow. Research when is best to post and how many times you should post a day, as these factors will change on your platform and your audience.
This is probably the hardest part of the plan. Stay on-target and on-trend with the kind of content that your audience wants to see. No matter what you post–articles, pictures, videos, memes, or more–you don’t want to overwhelm your audience with too much advertising. Providing useful content to your audience will keep them coming back for more. As a general rule of thumb, keep posts 90% focused on content that is useful to the audience and about 10% focused on advertising.
Schedule Your Posts
In this media-driven market, there are tons of services out there that work as timers for your social media posts. Each service works for different objectives with different price points, so check them out and pick the one that will best aid the needs of your company.
Once you’ve chosen an automation service, it is time to connect your social media accounts and officially schedule your posts. From there, your schedule will no longer be theoretical, and you’ll be able to sit back and watch the comments flood in. Make sure that you actively engage with commenters.
Check Your Analytics
It is important to analyze just how well your social media presence is working. In fact, the Big Three of social media (Facebook, Twitter, and Instagram for business) all offer insights into just how well your company’s posts are doing–so why not take advantage of that feature? By studying analytics, you can know exactly what your audience wants to see when they log on, and you’ll be able to edit your plan to fit their needs and wants!
Remember, the Essence of Social Media is Social
Social media and social media marketing are all about communication– whether it be communication between customer and business or between businesses. Just because you automate your posts does not mean you never need to log into your account. Instead, take advantage of the opportunity to interact with commenters and spar with the competition. Answer comments and follow other companies and social influencers in order to start building connections.
So, if you’re overwhelmed by the tasks of a marketing professional, consider automating your social media platforms. If you need additional help with your digital marketing and SEO, don’t hesitate to reach out to us!